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LAND ROVER, the world leader born from a farmyard brainwave, is about to pass yet another milestone.
The go-anywhere mechanical workhorse will be 45 years old next Friday - and its sales are still climbing.
Since its launch on April 30, 1948, the Land Rover has been copied by the Japanese Germans French and Americans.
Each would-be competitor has helped make the original even more desirable - imitation is, after all, is the sincerest form of flattery.
Land Rovers are used by more than 100 armies 200 police forces world wide, by foresters, hunters, mountaineers and water and electricity authorities.
The name is as synonymous with off-road-road driving as Hoover is with vacuum cleaners.
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