A new Land Rover named Discovery was unveiled at the Frankfurt Motor Show in 1989 and immediately carved out a reputation as an exceptional SUV. It was followed by Freelander, a new vehicle that distilled Land Rover DNA into a new size of SUV. It so impressed the editors of Automobile that Freelander immediately made the magazine's coveted "All-Star" list.
Today, Land Rover is the only company to manufacture permanent all-wheel-drive vehicles exclusively. This focus is perhaps one reason why Land Rover's values – Adventure, Guts, and Supremacy– shine through in its vehicles so clearly.
And the Land Rover brand even extends beyond the vehicles themselves. Our worldwide "Adventures" expeditions, Land Rover Gear clothing line and merchandise, Land Rover Kit vehicle accessories for customization and more capability, our Driving Experience Centres for off-road instruction, and our strong sponsorship links to conservation and sporting organizations all contribute to Land Rover's unique appeal.
Now sold in more than 140 countries, Land Rover has traveled from a basic utilitarian product in 1948 to today's automotive icon, as the New Range Rover debuts. Few products can match the recognition and respect accorded to Land Rover vehicles. But perhaps the ultimate endorsement of Land Rover values comes from the vehicles themselves: an incredible three quarters of all Land Rovers ever to be manufactured are still in use today.
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